Professional SEO Interview Question and Answers!

Ans. It’s the most basic question that is asked almost in every field to test your experience and confidence in the particular area & your communication skills. So, no one can explain better than you, instead of a few tips for you.

Start with thank you so much for gallowing meto explain about myself. I am Your Name, family introduction, your qualification, work experience,, whatever you have, your strength.

Ans. SEO mainly stands for search engine optimization, and it’s a part of Internet Marketing. SEO is a technique or process by which we can improve website visibility in major search engines like Google, Yahoo & Bing etc.

Ans. Yes, there are 2 types of SEO, which are

Ans. Mainly, two types of SE are popular.

1. White Hat SEO

2. Black Hat SEO (Negative SEO)

One more type of SEO technique, which is also known as “Grey Hat SEO”

Ans. The person who is known as the webmaster, SEO engine,,r or Website optimizer does SEO.

Ans. On-page optimization is a very important part of SEO & playss a vital role in the improvement of SERP (Search Engine Result Page). We cacall n call whatever changes made by us in coding or internal part of our webpage on-page,, for instance,,, content adding, meta tag placing, meta description, image alt tag, etc.

Ans. We can say on-page is the soull,l, and its bo , without off-page,, it’s quite difficult to get a higher position in search engines for competitive keywords. In simple language, we can say that off-page optimization doesn’t allow you to make any changes to the website. It’s the process of building quality links, forum discussion, articles directory, bookmarking, etc, o boost the rank of your website.

Ans. Generally, I use free tools like Google Search Console Tools, Google Analytics, Alexa, Website Grade, etc. Well, there are many paid SEO tools also available, like Moz.

Ans. Link text, link label, or link title,  these are synonyms of Anchor Text. A particular keyword or keyword phrase that is clickable is called anchor text.

Ans. PR or Page Rank is provided by Google and help to understand the value of a website or webpage. The Page Rank is calculated by the Google algorithm which is based on a number of backlinks received for a particular page, visitor’s reaction, bounce rate, etc.

Ans. All the backlinks created for your website on another website are called backlinks. It would be great if you’re taking links from high authority sites in do-follow,, such authority sites like .org, .edu, and links from high authority sites.

Ans. Links to other websites or webpages from your website.

Ans. The keyword is a simple word like “SEO”,“Website,,e” etc Instead of this keyword phrase “Seo India” “SEO Services India” etc these both typess of wordss are use to find relevant results in search engines.

Ans. Keyword density letss you know how many times you have used the particular keyword or keyword phrase in the web page.

Ans. The title tag is an important factor ofa  a website and its place is at the header of the page under the title section. This tag is important because it appears in search results to is very important to create a title tag for the website or web page.

Ans. A few words about your website or webpage, which can describe your page service, product, t in the best manner,, calls description. For instance, we can see the page description just below the title.

Ans. Googlebot is Google’s software that indexes, crawcachesching webpageupdatesdate its collected data from time to time.

Ans. The meta tag is a combination of several meta tags,but it includes 4 major meta tags, which are meta title, meta description, meta keywords & robots tags.

Ans. Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specific timperiodtil they establish themselves as being displayed on the search results. It generally happens due to building a high volume of links in a short time.

Ans. A particular web page that comes in the search engine result page and not through any off-page optimization is known as an organic result.

Ans. Every search engine has its algorithm and word limitation meta tag limitation for different search engines are as follows:

Ans. If your main visitors come via Google,,  le then this tag is worthless for you because Google doesn’t consider this tag anymore.. If you still want to use it, because other search engines are still considering it and it can help you to boost the rank of your website.

Ans. White Hat SEO- It’s the techniques thatare likedd by search engines. If you are following search engine guidelines, rules and regulations, algorithm,,s and policies to improve your website position are called White Hat SEO techniques.

Black Hat SEO – Black hat SEO is also known as Negative SEO, andit’sss juthe st opposite of White hat seo. If you are not following the search engine guidelines and using the unnatural method to get a higher position in search engines called black hat SEO. A few instances of Black Hat SEO are:

Ans. It’s built a high-quality link from relevant web pages.s. Try to take a link from a high pr website to increase the PR of your website or webpage.

Ans. I use web standards from the W3C whenever I optimize any website, which helps me to get more points from Google toimprovee page rank.

Ans. It’s used to redirect users from the old page to the new page.

Ans. It’s the procedure of using some deceptive techniques that allow a user to access a different version of the website than that presented to the search engines.

Ans. It’s little technical and we cause external style sheets, fewer images, try to decrease the file size of an image without compromising the quality and use CSS sprites to regulate the HTTP requests.

Ans. It’s a text file which allows search engines to which page, directory, the domain have to index or not.

Ans. Simply cross-linking means referral links whenever we post content from another website for our users and readers,  and in reverse, the referral link of the website is called cross-linking.

Ans. I will resolve canonicalization by using the .htaccess file. It happens several times that the home page of the website has different URLs, like:

http://www.4seohelp.com/, http/www.4seohelp.com/index.html or http://4seohelp.com/

Maybe search engines treat these URLs as different URL,s and the work effort done by us will be distributeamongin these 3 and it will appear as duplicate website in search engines to resolve these type of issues we must .htaccess file and redirect to all URLs to a single domain.

Ans. I will do add more quality content to my web pages for fast crawling and indexing by search engines.

Ans. Pagination is the practice of dividing a piece of content into different pages while at the same time allowing Google to better understand the important pages to be indexed. Read Google’s advice on using the pagination.

Ans. It’s easy, we can inform Google about the adult content by using the following meta.

Ans. It depends on several points like quality content on the web page, social sharing, anchor text used in the backlink, number & quality of inbound links, domain authority, page CTR, bounce rate & average time spent by a user on the page, etc.

Ans. It’s not an easy task, but it can improve CTR by keeping these points in mind..

Ans. I will submit it to in Google Webmaster tools or in the root directory of the domain or subdomain which I am promoting.

Ans. The very first step I will submit a reconsideration request to respect search engine. If the problem is not resolved will post my problem in the Google Webmaster help forum and ask others forr advise and try another option via tweeting @Google.

Ans. If getting such issues it simply means that you don’t have robots.txt file or search engine can’t reach robots. txt file on a server. If not have these option it could robots.txt file requires password or robots.txt file disallows access to your robots.txt file.

Ans. It’s not so difficult because the content for a website related to a keyword, as said, these keywords can be found in images. So, I will use these keywords in the image via the “alt image tag” and submit it to some image promotion sites.

Ans. Not any major search engine is case sensitive so far.

a. Index.html

b. Spiders.txt

c. sitemap.xml

d. Robots.txt

e. Searchbot.xml

Ans. D- The website owner uses the robots.txt file to instruct search engine tools.

Ans. 301 Redirect – 301 status code means that a page has permanently moved to new page or location.

302 Redirect – The 302 status code means that a page has temporarily moved to a new page or location.

Ans. There are many free tools available online for free to find out the backlinks of a website, like a link operator on Google, Alexa, Backlink Watch, Open Site Explorer, BacklinkFinderer, etc.

Ans. Its tricky question doesn’t get confuse because spiders and robots are the same basically its program which crawls the website and grab its content and add it to search engine indexes.

Ans. SEO mainly stands for Search Engine Optimization and SEM stands for Search Engine Marketing. Instead of this SEO mainly provide top position in search engines and organic traffic to a website and SEM involves the use of Google AdWords and other paid channels of advertising.

Ans. Everyone uses their method to optimize content, but in my opinion, a few best content optimization methods are Keyword density in content, Keyword Proximity & Keyword Prominence, etc.

Ans. Yes, the types of keywords are primary keywords, secondary keywords, branded keywords, non-branded keywords, and seasonal keywords.

Ans. Page which we have targeted to rank that page known as targeted page and the page which has ranked called landing page.

Ans. As per my experience and knowledge, the 5 most important on-page factors are:

1. Title

2. Description

3. Heading Tag

4. Image Optimization

5. Content Optimization

Ans. We can control the robots via 3 methods, which are:

1. Robots.txt

2. Robots Meta Tag

3. Rel= nofollow

Ans. Search engines don’t crawl images and its hard to optimize fully flash website. So, I will recommend to client use the alternative of flash like HTML 5 which is more search engine friendly.

Ans. Frameset is an HTML technique the content into several parts & search engines see the frame page as completely different pages, which left a negative impact on SEO. So it would be good to avoid frames in a website.

Ans. Of course, I will go with Google Search Console Tools, as we can see some analytics data in Webmaster Tools.

Ans. Keyword difficulty lets us know how difficult to rank a particular keyword.

Ans. Meta Robots tag is much better because it helps in forcing the search engine crawlers not to index and display the hidden pages on your server.

Ans. Very first thing I will check is that website in appropriate language if have then used language attribute in HTML code of the page. I will recommend hosting the website on the same country hosting after doing will submit website to local search engines.

Ans. Yes, Sergey Brin & Larry Page are the founders of Google. Matt Cutts is the head of the Web Spam team currently.

Ans. Yes, as these are different search engines, so need to use different strategies for each. Website ranks in Google, which are the high authority and a good number of backlinks, instead of Yahoo & Bing give more value to page title & Meta tags.

Ans. Pay Per Click (PPC) measure how many online advertisers must pay each time their advertisement is clicked on.

Ans. LSI mainly stands for Latent Semantic Indexing. It’s a data retrieval technique that finds a connection between words and the use of synonyms while fetching data from the index.

Ans. No, As Google has a special format to sitemap compare to ordinary HTML sitemap and we can create these sitemaps for free which Google accept.

Ans. It happens with new sites sometimes.. I am in such a situation, I will submit the URL to search engines directly or submit to search engines directories.

Ans. We all are familiar with bounce rate which indicates the percentage of people who leave a particular website just after viewing a single page on this & exit rate indicate the percentage of people who leaves from a particular page.

Ans. Due to the security purpose website, owners don’t allow search engines. If we have a website that is password-protected and a user can’t view it after login, then the search engines also can’t see it.

Ans. The text link is far better than the graphic link.

Ans. EMD updates are for “Exact Match Domain,” and it was launched in September 2012. A few websites rank on top of the search engines just because their name includes that keyword and they don’t have quality content, anything which helpful for users. So these search engines devalue such types of sites and start giving weight to high-quality and authoritative sites. Few websites maintain their pages with updated content and regain their position, but most websites are worthless nowadays.

Q.67. What is Bounce Rate?

Ans. Bounce rate is the percentage of visitors who leave a website after viewing only one page. A high bounce rate may indicate that users aren’t finding what they are looking for on your site.

Q.68. What is Link Building in SEO?

Ans. Link building is the process of acquiring hyperlinks from other websites to your own. These links are essential for improving search engine rankings and increasing site visibility.

Q.69. What is a Sitemap?

Ans. A sitemap is a file that lists all the pages of a website to inform search engines about the structure of the site’s content. It helps search engines crawl and index the pages more efficiently.

Q.70. What is Google Analytics?

Ans. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It provides insights into user behavior, allowing you to optimize your site for better performance.

Q.71. What is Local SEO?

Ans. Local SEO is the practice of optimizing your website to rank higher in local search results. This is especially important for businesses with physical locations or those targeting a local audience.

Q.72. What is the difference between a 404 and a 301 error?

Ans. A 404 error means that the requested page was not found on the server. A 301 error is a permanent redirect that sends users from one URL to another.

Q.73. What is a Backlink Profile?

Ans. A backlink profile is the collection of all the backlinks pointing to a website. A strong backlink profile can significantly boost a site’s authority and ranking in search engine results.

Q.74. What is the purpose of alt tags in images?

Ans. Alt tags provide a text description of images for search engines and users who may not be able to view the images, improving both accessibility and SEO.

Q.75. What is CTR (Click-Through Rate)?

Ans. CTR is the percentage of users who click on a link compared to the total number of users who view the page, ad, or email. It is a key metric for measuring the success of an online campaign.

Q.76. What is the Google Hummingbird update?

Ans. The Hummingbird update, launched in 2013, improved the ability of Google’s search engine to understand the intent behind a query, focusing more on natural language processing and conversational search.

Q.77. What are Long-Tail Keywords?

Ans. Long-tail keywords are longer and more specific keyword phrases that typically have lower search volume but higher conversion rates because they are more targeted.

Q.78. What is Content Marketing?

Ans. Content marketing involves creating and sharing valuable, relevant content to attract and engage a target audience, ultimately driving profitable customer actions.

Q.79. What is a 502 Bad Gateway error?

Ans. A 502 Bad Gateway error occurs when a server acting as a gateway or proxy receives an invalid response from an upstream server. This can happen due to server misconfigurations or network issues.

Q.80. What is the Google Panda Update?

Ans. The Google Panda update, first launched in 2011, was designed to target low-quality content and penalize websites with thin or duplicated content, rewarding sites with high-quality, original material.

Q.81. What is Google Penguin Update?

Ans. The Google Penguin update, launched in 2012, was designed to target websites that engaged in manipulative link-building practices, such as keyword stuffing and using unnatural backlinks, to improve rankings.

Q.82. What is Mobile SEO?

Ans. Mobile SEO refers to the process of optimizing a website for mobile devices, ensuring that it is responsive, user-friendly, and easily navigable on smartphones and tablets.

Q.83. What is a 503 Service Unavailable error?

Ans. A 503 Service Unavailable error occurs when a web server is temporarily unable to handle a request, often due to server overload or scheduled maintenance.

Q.84. What is the difference between noindex and nofollow?

Ans. A “noindex” tag tells search engines not to index a page, while “nofollow” tells them not to follow links on that page. You can use these tags to control how search engines interact with specific content.

Q.85. What are Social Signals in SEO?

Ans. Social signals refer to social media activities such as likes, shares, and comments that may influence a website’s search rankings. While their direct impact is debated, social signals can increase visibility and traffic.

Q.86. What is the purpose of a 404 error page?

Ans. A 404 error page is shown when a user tries to access a page that does not exist. It helps guide users back to functional pages, improving user experience and reducing frustration.

Q.87. What is the significance of the Robots Meta Tag?

Ans. The Robots Meta Tag is used to control how search engines crawl and index a page, allowing webmasters to set directives like “noindex,” “nofollow,” or “noarchive” for specific pages.

Q.88. What is the difference between a blog and a website?

Ans. A website is a collection of web pages that typically serve a business or informational purpose, while a blog is a type of website that features regularly updated content, often in reverse chronological order.

Q.89. What are Google’s Core Web Vitals?

Ans. Google’s Core Web Vitals are a set of user experience metrics focusing on page loading performance, interactivity, and visual stability. They include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Q.90. What is Domain Authority?

Ans. Domain Authority (DA) is a metric developed by Moz to predict how likely a website is to rank on search engines. It is based on factors such as backlinks, domain age, and content quality.

Q.91. What is Link Juice?

Ans. Link juice refers to the value or authority passed from one webpage to another through links. Pages with high-quality backlinks tend to pass more link juice to pages they link to.

Q.92. What is the significance of SSL for SEO?

Ans. SSL (Secure Socket Layer) provides an encrypted connection between a website and its visitors, improving security. Google considers SSL a ranking factor, so websites with HTTPS tend to rank higher than those without it.

Q.93. What is an SEO Audit?

Ans. An SEO audit is a comprehensive analysis of a website to identify areas for improvement in its SEO performance. It includes assessing technical issues, on-page elements, content quality, and backlink profiles.

Q.94. What is Keyword Research in SEO?

Ans. Keyword research is the process of identifying the search terms and phrases that users are entering into search engines. It helps to guide content creation and optimization efforts to target relevant queries.

Q.95. What is the purpose of a Landing Page?

Ans. A landing page is a standalone web page created specifically for a marketing or advertising campaign. Its goal is to direct visitors toward a specific call to action, such as filling out a form or making a purchase.

Q.96. What are Rich Snippets?

Ans. Rich snippets are enhanced search results that include additional data like ratings, reviews, or event information, making the result stand out. They are generated by structured data markup such as schema.org.

Q.97. What is Structured Data?

Ans. Structured data is a standardized format for providing information about a page and its content. It helps search engines understand the context of the content, which can improve visibility in search results.

Q.98. What is a Content Delivery Network (CDN)?

Ans. A CDN is a network of servers distributed across different locations that deliver content (such as images, videos, or scripts) to users based on their geographic location. It helps improve website load times and performance.

Q.99. What is the difference between a Domain and a Subdomain?

Ans. A domain is the main address of a website, like “example.com.” A subdomain is a secondary domain that is part of the main domain, such as “blog.example.com.”

Q.100. What is a Negative SEO?

Ans. Negative SEO refers to unethical practices aimed at harming a competitor’s website rankings, such as creating low-quality backlinks or copying content to trigger penalties.