Everything You Need To Know About App Store Optimization

In recent years, app store optimization (ASO) has become an increasingly significant aspect of digital marketing. People simply searching the app store account for a stunning 65 percent of all app downloads, making it the most prevalent and successful method of finding and downloading apps. When these elements are considered combined, it is critical for an app to acquire a high ranking in the app store in order to increase its visibility and, as a result, its chances of success.

Application Store Optimization – Need Of Today

In this world of competition, App store optimization is one of the most effective ways to achieve its popularity-

  • Improves Brand Awareness
  • It Saves Money in the Long-term
  • Targets Relevant Users
  • Higher Conversion/Download Rate and Increased Revenue
  • Makes an App More Sustainable

App Store Optimization – Important Tips

For ensuring that your applications are optimized for the app store, there are key guidelines to follow –

  • Use Relevant Keywords
  • Optimize Your Title & Description
  • Include Compelling Icons & Screenshots
  • Add Video
  • Research Your Competition
  • Build Backlinks
  • Drive Traffic to Your App Store Page
  • Use guest blogging, articles, blogs, etc.

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