Digital marketing is all about the marketing, advertising, or endorsement done exclusively on digital devices. It includes both online, as well as, offline marketing stratagems. We know that digital marketing is immensely beneficial and critical for a business as it boasts of having the broadest reach among all forms of marketing. With ever-growing Internet users, digital marketing would be expanding its reach and audience. We come across several interesting statistics on https://www.statista.com. “This statistic presents the digital population worldwide as of October 2018. As of the measured period, almost 4.2 billion people were active internet users and 3.4 billion were social media users. China, India and the United States rank ahead of all other countries in terms of Internet users.” So around 55.1 percent of the total population of the world, is actually, present on the World Cyber Server. Thus digital marketing has today, become the platform having the most extensive reach among all other existing marketing platforms. Here is a discussion on the various SEO and digital marketing strategies that would assist you in establishing a robust brand presence for your product in 2019.
Email Marketing Is Here to Stay
Email marketing could be referred to as sending a number of individuals an email having a purely commercial message. We know that emails are actually sent to all potential customers for developing and establishing a solid customer base. We are well aware of the fact that email marketing was introduced in the 1980s. When email marketing became profitable for some businesses, more and more organizations began implementing this effective method that culminated in email users being compelled to use automatic spam filters. Today, advertisers are thinking of effective ways of getting past these spam filters and pushing their mail through them to reach out successfully to their potential customer base. Though email marketing is cost-effective and faster, it has a major drawback that is there is no assurance that your message and information would be ultimately reaching the recipient. Moreover, the recipient may not even open it.
Social Media Marketing
Social media marketing implies promoting a business by utilizing effective social networking sites. We know that social media is an amazing platform for marketing and boosting your business’s brand image, recognition, and presence online. All social media platforms have extremely adept built-in analytical tools that would be providing perfect analysis of the marketing opportunities and factors and would help businesses broaden their reach among the audience. Social media is today, recognized and acclaimed as one of the most effective digital marketing platforms. It helps businesses to obtain User-Generated Content known as ‘Earned Media’ that fundamentally contains customer reviews, user comments, etc.
Many businesses in Washington DC Area focus on harnessing the power of the popular social media platforms such as Facebook, Instagram, and Pinterest etc. to instill a personal touch in their communication with their clients and potential customers. This makes customers rely on and trust a certain company and the company’s customer service is enhanced. As such, more and more organizations are joining these popular social networking sites. The only drawback of social media marketing is that generally, the bad press would be spreading like wildfire. There have been occasions when organizations ended up losing millions for sharing a wrong Facebook post or tweet.
Content marketing is referred to the wonderful art of storytelling while sharing and generating online content such as blogs, videos, and posts etc. that would or would not be used for promoting any kind of a product directly. However, content is always used for creating interest and a sense of curiosity among the public regarding the services and uses of a product or brand.
Content marketing is undertaken for effectively expanding your horizon and gaining more leads. In this context, you must understand that content marketing involves sharing and developing free content that in turn assists the company to enjoy brand loyalty and come up with a potential customer base.
The viral marketing is supposed to be very closely associated with social media marketing. In this effective strategy, we know that marketing is performed by generating a viral trend and requesting to share information through diverse means.
PPC or Pay per Click
In PPC advertising, an organization posts its ads on a different website with more or less similar content that is used for targeting a specific audience and so the particular site hosting the advertisements would be getting paid per click. We have heard of big players such as Twitter and Facebook host PPC ads. The primary purpose of PPC campaigns is generating far more traffic and a boost in the number of customers for the advertiser. The major drawback in PPC campaigns has been the ‘click fraud’. This involves a website using low wage workers and bots to click on practically every Google ad-sense for generating money.
Search Engine Optimization
SEO is supposed to be an effective tool utilized by companies for generating traffic by promoting their businesses in the well-known search engine result. In this context, the website would be actually, optimized in such a manner that it would be among the top rankings on the SERP through the effective use of keywords and tags that are mostly used for searching the service or product.
Affiliate marketing is a kind of marketing that involves rewarding each and every affiliate to the organization for getting customers to the companies by the marketing endeavors of the affiliates. We know of famous organizations such as Amway that use effectively and successfully affiliate marketing.
Question and Answer
One of the most effective ways of driving more traffic to your official website is by joining a ‘Q & A’ website. You may consider joining high PR Q & A websites and look for relevant questions that make sense to your business and give perfect responses to all those questions. You may incorporate a link to your official website that would help in boosting more traffic.
Remember specifically which marketing strategy to implement depends exclusively on a particular business but you must know of all the effective ways to boost your business and get a stronghold on your customer base. Always choose the strategies best suited to the unique demands of your business.