Social media marketing is one of the most powerful business tools that modern companies can use. Social media users are not just scrolling and browsing – they are looking to buy. In fact, around 75% of Facebook users report frequently checking in with Facebook business pages and company sites at least once a week. This number becomes even more impressive when you realize how many users Facebook has. Currently, its user count is at around 2.8 billion!
So, once you’re done imagining 75% of 2.8 billion people eyeballing your business page, stop and think about your current marketing strategy. Does it currently include Facebook marketing? And, if not, why?
If you use Facebook, you’ve no doubt seen Facebook ads yourself. These ads range from promotions for products and services to great online games (we’re looking at you, Dead or Alive slot.) Facebook marketing is effective because it showcases your ads to a massive audience who are readily available and looking to be entertained.
Want to learn more about Facebook marketing features and approaches? Of course, you do! We run through some of the most common Facebook marketing questions and Facebook marketing best practices 2021 to help you get a feel for it.
Facebook Marketing: Definition
Facebook marketing allows businesses and creators to run specific business sites through Facebook’s host platform. This model offers both free services – the ability to set up a free Facebook business page – and more advanced options, such as ad campaign tools and Facebook marketing API. These tools are easy to learn and intuitive to use. It’s not hard to become a Facebook ads expert after just a few weeks of using these systems.
Using Facebook advertising, you can build accounts for different aspects of your business or for specific projects or products. The handy tiered ad campaign system allows you to build an overview of all your objectives across a single account. You can use this to target a select audience with certain ad content or to run multiple campaigns for different products using recycled creative content.
Why Is Facebook Marketing Effective?
One of the main Facebook marketing benefits is the fact that consumers are already active on the site. By advertising through Facebook, you don’t have to wait for customers to search out or stumble across your site. Instead, you have potential customers who are already in the room.
People log onto Facebook for a variety of reasons. To connect with friends, update their personal pages, entertaining products, and events online. People also expect to see ads online. This means that, although many people scroll past ads that are not relevant to them, some people will inevitably stop by.
Facebook’s marketing strategy also encourages brands to get creative with their advertising. After all, the more eye-catching your ads, the more customers are likely to notice. Many businesses find this model motivating as, when your ads are guaranteed to have an audience, there is even more incentive to make the quality high.
Facebook marketing also offers lots of features to help you optimize ads and social media campaigns. Tracking tools allow you to observe the performance of certain ads with different demographics, or tailor your ads to show to specific audiences. This allows you to save time on campaigns that don’t perform well and to adapt quickly to changes in your target audience.
Facebook also offers a flexible platform in terms of what you can advertise. There is no specific product type that is favored or prioritized over others. This means anyone can do it. For example, many companies run large-scale ad campaigns through Facebook in countries where gambling is legal. So long as your company abides by the site rules, you can find an audience on Facebook.
Facebook Marketing Strategies You Can Use
When it comes to marketing your business, every company’s needs are unique. Facebook marketing can work great across many levels, whether you’re a large co-operation or are looking for advice on Facebook marketing for small businesses. Here are some ways you can use Facebook ad campaigns and tools to build a successful marketing strategy.
- Create a Free Business Page
The best part about creating a Facebook business page is that it’s completely free. Facebook business pages offer you a secure, professional-looking space to post updates on your brand. This is an ideal complement to your own business website or domain and gives you a social media presence that people can seek out.
Having a social media presence is really important and is, in itself, an advertisement for your brand. Your Facebook business page can also be less formal and more personable than your official site. This can help give your brand some personality and help customers relate to you.
A free business page is also a great place to start while you build up to paying for more advanced marketing tools. It works well as something you can adjust and grow as your Facebook marketing goals evolve. You can also divert traffic from your website to your Facebook page, and vice versa, to increase your impact all around.
- Use Paid Facebook Ads
Paying for Facebook ads is one of the most effective ways to boost your company’s revenue. Facebook ads show up on people’s newsfeeds and can be tailored to certain audiences and demographics. These types of promotions ensure eyes on your content and the rates are extremely affordable. It’s the next logical step if you want to promote your products and grow your business.
- Run Infographics
Infographics are one of the best ways to quickly and effectively convey information to your audience. Infographics are eye-catching charts or short videos that deliver ad content to the viewer. Infographics work well as Facebook ads because they stand out on people’s newsfeeds and, therefore, generate clicks.
An infographic is a great alternative to a lengthy post explaining a new promotion or service. It is also a good alternative option to photographs or plain images, which may not convey all the information and context you want to get across. Infographics also tend to be highly sharable so your ad spreads further. It’s one of the best Facebook marketing examples for creating potentially viral content.
- Share Links to Your Store
If you run an online store, Facebook is an ideal place to advertise. By including links to your site or online store in your Facebook posts, you give your customers a direct line through which to buy. This reduces the effort that customers have to put in to find your products (the link is literally right in front of them.) It also increases the likelihood of your links being shared elsewhere, thereby generating new customers.
- Create Accounts
If you pay for advanced Facebook marketing options, you can enjoy the perks of a really sophisticated advertising tool. Facebook’s creative campaign tools allow you to split accounts up and curate who has access to which parts of your page. This allows you to place separate teams on separate ad accounts across the same project.
You can also create mock-ups for ad campaigns and save these on the platform. This system also allows you to reuse any saved or stored content and edit it into new material. Essentially, the platform gives you the ability to manage a whole marketing campaign, from the team organization through to the artwork and launch timings.
- Watch Your Performance
One of the most important Facebook marketing roles for businesses is the power it gives you to track your performance on the platform. Facebook marketing tools allow you to observe your stats, including things like post engagement and page views, and generate a full Facebook marketing report. This allows you to carefully track how well individual ads or posts perform and adapt your marketing strategy according to this info.
- Instant Messaging
Another huge benefit when you use Facebook to market your business is the availability of free, instant messaging. This tool gives you a direct line of access to your customers and allows them to contact you with any requests or queries. Facebook Messenger also gives an air of authenticity and approachability to your business.
By communicating directly with your audience, you demonstrate that you care about their needs and want to perform your best for them. This is a powerful message and one that consumers respond extremely well to in 2021. Of course, there is also the possibility that you will be overwhelmed because consumers send text messages every day, so it’s important to delegate with your team and filter messages. Just be sure that you respond to the important ones and try to get back in a timely manner to more general inquiries.
Facebook’s marketing tools are some of the most advanced in the business. From tracking your performance to building whole ad campaigns, they offer a full online advertising suite. If you’re looking for Facebook marketing help, there are plenty of great resources out there for you. Follow all the Facebook marketing news online and see how you could improve your business’s reach. Do you use Facebook marketing tools to promote your business? Which tools do you find the best? Share your tips in the comments!