Digital marketing has transformed the business landscape. It has not only influenced the e-commerce platforms, but it has also changed the way the Point of Sales (POS) services interact with the target audience. Digital platforms and emerging technologies have made it easier to visit the online sites that sell particular products and to find the geographic locations of the brick-and-mortar stores that offer other services. Finding a restaurant or a salon has become easier than before thanks to third-party business listings and review sites.
More people are shopping online each day
It would be wrong to say that brick-and-mortar stores are closing down, but people prefer buying from online stores for their everyday needs. Even Target, Wal-Mart, and Costco have reported dropping foot traffic over the last few years. Even the proprietary stores are spending billions to set up their websites and deck their SEO to attract online traffic. SEO companies and digital agencies are helping hundreds of businesses find their digital personas. Check out your digital marketing options at Online Impact Digital Agency today.
24/7 connectivity and customer service
Before online shopping came along, returning items or requesting a refund was a strenuous process. Sometimes people had to wait in long queues to reach the sales agents, who would then turn them over to their managers. Now, customer service is just an email or phone call away. Some stores also have WhatsApp and Facebook facilities for addressing the customer’s concerns. Returning items is just a mouse click away. Over 40% of the customers prefer social media over walk-in complaints. Your business will be able to stay in touch with the key customers, address their concerns in the nick of time and provide them with smart solutions to their unique problems.
Advertising is evolving
With SEO, paid ads and sponsored website content, advertising for specific products and brands has become cheaper than it was ever before. Social media including Facebook, Instagram, Pinterest, and Twitter have become the go-to channels for digital marketers to advertise their products. Paid advertising is still cheaper than print advertising and broadcast communications that would wring thousands from the company for showcasing their brands and products for a couple of days. Right now, advertising is covert, pocket-friendly and useful for all niches of business. Therefore, you can turn to social media for promoting your new products without worrying too much about the budget.
It is a sad truth, but all the conventional business models without a digital marketing presence are gradually fading away. Fewer people watch TV during prime time due to work pressure and odd office hours. People prefer to watch their favorite shows and movies on Netflix, Hulu, and Amazon. Therefore, unless your brand has a stronghold on digital media, get ready to remain unseen even when you pay for broadcasting your TVC during prime time TV. Moreover, people are switching to smartphones and tablets for reading their daily news. Print media is also experiencing a serious setback. Print ads do not have the impact they once did during the era of the Mad Men.
It is time for you to adopt digital marketing to keep up with the demands of your target audience. Digital marketing and media are not only changing the way people perceive brands, but they are also changing the way specific brands operate. They foster continuous communication, innovation, frugal use of resources, sustainable marketing and effective advertising for every type of company around the world.