If you know your audience then increasing sales in e-commerce is easy. Understanding of who your customers are and from where they are coming is the most important thing. How you will analyze this. For this things, you need web analytics tools.
Analytics tools give a lot of information that will help you to boost your conversion rate. You know that how users interact with your site and through this you can change the call to actions, UI and UX of your site. So, using the data provided by analytics tools you can optimize your site. I’m mentioning below the factors that you have to consider in the analysis.
1. Figure out how your Visitors Find you
Site Visitors will in general originate from a mishmash of various sources. On the off chance that somebody’s composed an article highlighting your site, you may get traffic navigating from that article to your site. In case you’re active via social networking media, and you have very good followers who comment in your posts and share it then mutual friends and connections of that followers get to your site to perceive what it’s about.
In case you’re using Google Analytics, then go through in “Acquisition” section, and you’ll have the capacity to get to data about how your visitors come to your site.
“Organic Search” are the result of your SEO success; there’s likewise Direct, Social, Referral traffic, and other sources. If you want to see whether your SEO efforts are working or not, you can click into the “Organic search” classification; this will reveal to you which keywords are driving traffic to your site.
2. Analyze who your Visitors are:
In case you’re running a startup or any business, you may be figuring out who your optimal client starting at yet. On the off chance that is the situation, realizing what sort of individuals visit your site can enable you to focus on your intended interest group of audience.
Imagine a scenario in which you’re a built-up brand, and you know precisely who your optimal client is. Indeed, regardless it bodes well to watch out for who’s meeting your site. This guarantees there isn’t a distinction on who you believe you’re pulling in to your site, and who you’re really drawing in.
You’ll have the capacity to find out about your site visitors demography(age go, gender), geology, and their interests and hobbies. In addition, Google Analytics also tells you what kind of browser your users are using and even it tells you what kind of devices they used. When you analyze this reports and you know that most of the visitors are using mobile then you can optimize the mobile view of your site. You can make a particular property for your mobile view.
3. See how your visitors are interact with your site.
When you know who your visitors are, and where they come from, the following objective is to make sense of how they’re cooperating with your site. From this reports you found that visitors are coming to your site but not making purchase, then you can optimize your product page with latest features and custom options.
To take a gander at how your guests associate with your site, look at the “Behaviour” section in Google Analytics. The stream that you see on the screen capture above represents what pages your visitors arrive on, and what pages they navigate from a particular page.
Let’s assume you have a SaaS business, and you see that the first page that your guests navigate to (after they arrive!) is your Pricing page. This may show that your clients value touchy; remembering this, you should need to offer your guests a free trial of your service with the goal that you can change over them to a client first.
4. Analyze your best performing content
Pareto’s principle (otherwise known as the 80/20 rule!) expresses that in whatever you do, 20% of your efforts regularly achieve 80% of your outcomes. Presently, we should apply this to your content strategy system. Might be you have done keyword research and you written content based on it. But in that, some of your articles gives you a \very good traffic and some of it does not. Even if you have very reach content then also sometimes you don’t get enough traffic.
How would you recognize your best performing content, and make sense of which articles are presenting to you the majority of your traffic? On the off chance that you post your articles on Facebook, you can clearly take a gander at the number of Comments and Shares you get on your articles, yet a more exact method for doing this is to monitor the numbers through Google Analytics.
After identifying your best performing content, there’s more work to be finished. To begin with, analyze these pages or articles and check whether you can recognize any pattern or strategy. At that point refine your content strategy, and begin delivering a greater amount of that specific sort of content and make a strategy for that.
What’s more, you’ll need to drain your best performing substance for everything they have. On the off chance that you made an article titled “The Ultimate SEO Guide: How To Optimize Your Website For SEO in 2017”, for example, continue updating it every year, and change the title to mirror the new year. You can likewise publish your content into various configurations, for example, eBooks, infographics, and so on.
5. Track Conversions
The last reason behind why analytics is imperative is… they enable you to track your Conversions! At the core, your site must have the capacity to effectively change your visitors into customers.
You can also track the behavior of your buyers. Even you can check that before buying your product which pages user gone through. Following in that vein, analytics is important to analyze conversions; this enables you to optimize your website and enhance your conversion rate.In Conclusion:
Now you know that how web analytics tools important for your website. You can manage the things if you can measure them. So, through analytics tools, you can measure different factors for your website. I hope that you will start use of analytics tools as soon as possible. I wish that my article will help you to understand the importance of analytics tools. I like to reply to your comments. Happy Reading..!