Whether you already have an established website or are in the process of building one, you’ve probably run across the term “SEO”. SEO stands for search engine optimization, which is essentially a process that smart businesses follow to increase their chances of appearing higher up in search engine results. Everyone is guilty of clicking on the first Google search result and moving on at times, which is why utilizing SEO is essential to increasing traffic to your site. If you’re the first to pop up, you can count on having exponentially higher traffic than if you were the thirtieth on the page.
If you want to start implementing good SEO practices for your business, you’re going to need a good chunk of time to not only learn all the best tips and tricks but to also keep up with changing trends routinely. If this sounds a little too overwhelming, then another great option is to consider SEO services in Penrith. When you hire this type of service for your business, you are hiring an outside agency with experts who specialize in all things SEO-related, and they will be working with you to try and make your goals for increasing traffic happen.
While not all SEO services Penrith are the same, there are some basics that you can expect any quality company to provide:
1. Initial Audit
When you first hire SEO agency Sydney, the first service they should be providing is an initial audit of your existing strategy and a review of your overall goals for the site. These experts will also be using this process to familiarise themselves with your website overall. They will take notes on what you have so far and where they see potential good opportunities for enhanced optimization.
2. Personalised Strategy
That first audit will directly lead to developing a strategy for maximizing traffic. This is where the SEO Company in Sydney will get into the nitty-gritty details of what changes they would like to make, and how they will do it. You should expect specific action steps to be presented to you. Additionally, everything should be personalized. Their recommendations and goals shouldn’t sound generic and applicable to anyone, as that is a sign of a bad company. At this point in the process, you should be walking away excited for the future of your website and confident that your “vision” is being seen and heard.
3. On-Page and Off-Page Optimisation
On-page optimization refers to the work put into your existing site to increase visibility. This can take form in several ways, such as improving keywords, descriptions, title tags, etc. The SEO company Sydney should be putting in a good amount of research on what keywords are important and impactful to your website and industry-specific.
In addition to this, off-page optimization should be included in the service as well. This takes from outside of your website and works to improve visibility and SEO by increasing links to and appearances of your website on outside pages. An example of off-page optimization is paying another site to include promotion of your site in a blog or article feature.
Discuss the specifics of what the service will do for both of these important areas of optimization, as they are equally related to your success.
This is another key quality to look for in SEO services in Sydney. If their ideas aren’t working and reflecting improvement, they should be adjusting their strategy and have new ideas in their back pocket. Adaptation also means keeping up with the times; as the Internet changes, so should their SEO practices.
5. Regular Reporting
Finally, communication is key and regular reporting of progress and updates is a requirement that you should express. This can be adapted to your wants and needs, so be sure to voice how often you expect to receive reports, as well as what type of information you would like to be made aware of immediately, instead of waiting for a report to be written.
Whether you’re ready to make the jump and start working with SEO services Sydney or you’re just testing the waters, make sure you look for these important processes in any consultation. Companies may provide additional services as well, but ensuring the basics are covered is the number one priority when delegating to an outside source.