If you’ve been running a business for a decent amount of time, you probably realize how important it is to always keep tabs on your customers and clients. Getting feedback on your services and products is important to help you improve their quality and ensure you remain competitive. Because today’s business world is fast-changing, and if you don’t constantly better your business and optimize its processes, you’ll fall behind. Here is how you can easily communicate with your clients and customers:
Social Media Following
The easiest way to communicate with your clients and customers is through social media. It doesn’t only bring people together, it can bring people and businesses together as well. Having an active social media presence is business 101 nowadays, and everyone knows how important it is – here are ways social media can help you communicate with your customers:
- It is really easy to receive direct feedback for your products: most customers nowadays use their social media to voice their opinions on products. If you want to make it easy for customers to give you feedback, you can create Twitter and Facebook accounts. If they know your account exists, they’ll probably tag your business if they have some feedback. This way you’ll have plenty of stories of people who love your products and you’ll hear stories of people who didn’t get what they expected. This is important to learn what you’re getting right and what you’re getting wrong.
- You’ll be able to see how a dedicated core of your customers reacts to new products and promotions: usually, the people who follow you on social media are your dedicated customers and clients. Most people will buy your products once or twice but never care enough to follow you on social media. And as everyone who has taken a business class knows, your core followers are extremely important. These are the clients that bring you most of the money over the existence of your company. Something like 20% of your clients will bring you 80% of all your revenues, and the 20 percent will be the ones following you on social media. Having an active social media presence will allow you to hear directly from your core customers. When you release a new product, you’ll be able to see their reactions. When you announce a discount, you’ll see how excited they are for it. Hearing from your core customers like this is immeasurably useful, and it is much better than random surveys.
- Analytics: directly commenting on your posts aren’t the only way your followers communicate their desires on social media. The amount they spend looking at each post, whether they click on any links, and whether they comment or react are all important indicators. You can use this data to extrapolate the effectiveness of your strategy. The data will teach you a lot about your core demographics as well – their sex, income, location and much more. You need to put it to good use.
Of course, keeping your social media alive and ensuring you actually attract followers can be quite difficult. If you don’t have the necessary training. That’s why it is a good idea to hire a communications agency in Brussels to help you get your messaging straight and attract people. You’ll certainly make more money than you’ll spend on the agency.