The challenge for most businesses is finding the right agency. The tricky part is finding the right agency that meets your specific needs, fits your budget, and doesn’t have ulterior motives.
You’ll be starting your PPC campaign right away, so it’s a good idea to choose a PPC company for advertising as soon as you can. But don’t just pick anyone, go with an agency that has some experience in the field. This way you can be sure that they have the expertise and knowledge you need.
5 Tips to Consider When Choosing a PPC Agency
So, while looking for a Pay Per Click agency, what should you look for? The process will be less stressful if you follow these five guidelines, and you won’t fall into any typical mistakes.
1. Examine their resume and case studies
A firm’s client portfolio will tell you what their strengths are. It can also tell you which of their clients they have and whether they have new business. If you find that you don’t, the next step should be to take a closer look at their portfolios.
2. Take a look at their client list
A lot of times a company’s client list doesn’t give you a clear picture of what their clients think of them. While they may have good ratings on their site, it can be hard to trust the rating system when they have no way to verify the claims. With video testimonials you can see the client’s reaction when they first contact your company, which in turn shows a customer’s willingness to speak their mind. And if they agree to record their video testimonial, it’s a good indication that they were happy with the work you provided.
You can use client testimonials to learn more about how satisfied a client was with your services. Clients tend to tell the truth so don’t be afraid to ask.
3. Make the Right Inquiries
Before talking with a PPC agency, you should know their goals first. Having some goals for your campaign will help give you an idea of what is achievable, and what you can expect to achieve.
Your money is at stake in a paid search campaign. So before you spend any of it, ask your PPC agency if it has a long-term strategy for you. This is what you can look forward to after a PPC campaign is completed.
4. Know how much money you’ll be spending
A common mistake is underestimating how much you’ll be investing in paid ads. The agency has costs associated with it as well as you will be spending money on ad budgets. So don’t make the mistake of just thinking that you’re only spending on the agency’s fees.
In order to make your campaign successful, you must have an understanding of what it takes to build a successful ad campaign. This means understanding the relationship between cost and performance and developing strategies that balance the two.
5. Don’t Ignore the Warning Signs
It’s easy to overlook red flags in agencies’ data. But, don’t fall into this trap! You don’t have to look at every last piece of a service provider’s information. Instead, look for things that don’t add up or don’t appear to be correct.
When an agency says they can give you a guaranteed level of service, it should set off red flags. In addition to the fact that this guarantee makes no sense, you can bet that if your agency provides guarantees, they’re working with their fees in mind.
The Advantages of Using a PPC Advertising Agency
The thing is, we don’t really know what makes a good campaign, and it’s tough to predict which strategies will be most effective. It’s also impossible to say what any given agency will deliver on their campaigns. So it’s smart to avoid advertising firms who make unfulfilled promises.
If you’re still not convinced that employing a PPC agency is the right move for your company, consider the following advantages. The big picture, which is what you should always be focusing on, comes first. They’ll keep you from getting lost in the weeds while also offering you the best bang for your buck.
After you have handed over your marketing efforts to the experts, you can focus on the more pressing aspects of the business (like customer satisfaction). Your money is spent more efficiently.
You have the option of working with a well established firm who can help you through the process. These firms also offer expertise to help you get the most out of your campaign, helping you avoid costly mistakes. They can also help you save a significant amount of money in the long run.