As a seasoned digital marketer, you’ve done your homework and created a decent web marketing presence that includes high-quality blogging. You’ve also double-checked your search engine optimization efforts and earned your digital keep.
However, when it comes to SEO and brand awareness, there’s one element you might be overlooking. You haven’t done any research on SEO hosting. This article explains what SEO hosting is and why you should consider it in the future.
What is SEO hosting?
SEO hosting, also known as multiple C class IP hosting, is one of a number of tactics you may employ to improve your search engine optimization and boost your online visibility.
The goal is to give each website that comes under the virtual umbrella of your main website a unique C-class IP address.
As everyone who has worked in the field knows, pleasing Google and its search engine results pages is the driving force behind your internet marketing efforts and, eventually, your revenue.
What is a C block IP?
If you search for details about C Block IP addresses, you can find some contradicting results because it’s often mistaken with C Class IP addresses. The IP address is divided into lettered portions for our purposes.
220.127.116.11 and 18.104.22.168 are in the same C Block.
Your neighborhood is the C Block, and your neighbors are individuals who live in the same C Block as you. The term “C Class IP Addresses” refers to the process of assigning IP addresses.
SEO Hosting Benefits
Let’s walk you through some of the most important SEO hosting benefits.
The geographic location of a website’s IP address is used by Google and other search engines when ranking it.
The more relevant the geographical location of your IP address is to the content on your site, the higher your website ranks in the Search Engine Results Page (SERP) that the search engine brings up.
You may host your websites on different IPs in different countries, so if they are set up properly, they can benefit from global search.
Local SEO is similar to international SEO in that it helps websites with local IP addresses rank higher in local SERPs.
Unique C-class IP addresses
IPs from various C classes are available through SEO hosting providers.
From a single account, you may control your numerous IP addresses for various websites. When search engines interlink websites housed on the same IP range, search engines can rapidly determine that they are all controlled by the same webmaster.
By hosting your websites on numerous C Class IPs, SEO hosting eliminates this risk.
Before joining up, you can utilize different name servers for each of your websites. This is necessary to keep your websites separate from each other and avoid being banned by search engines.
Simply create a single primary and secondary name server for all of your SEO hosting plans’ websites.
Wrong place, wrong time
If you host your website the traditional way, you may appear to be guilty by association.
If another website on the same C-Block has done anything forbidden, search engines may punish the entire C-Block. This unnecessarily punishes all of the websites on that C-Block for the acts of a single website.
With SEO hosting, you won’t have to worry about being in the wrong place at the wrong time because your website will be hosted on unique C-Blocks.
SEO Hosting Shortcomings
However, there are also some risks of using SEO hosting.
Black list content
Remember how “Google is an all-powerful entity” that “constantly scours the entire web looking for rotten eggs”?
Google despises it when it discovers a C block with a history of unethical dealings. Pornography and viruses are examples of this. In this case, entire C blocks have been devoted to nefarious activities that irritate the all-seeing Googly eye.
Even though it’s uncommon, Google has been known to block entire C blocks permanently if the numbers add up. And you have no way of knowing if any of the C blocks SEO hosts sell are authentic or not because it isn’t explicitly stated in the contract.
Using a normally shared webserver to run your online business could land you in a sketchy area or get you the stink eye from Google. However, it is ultimately less expensive.
Running a slew of unique C class IPs, on the other hand, comes at a higher price.
There it is, you are now aware of all important aspects of SEO hosting. Remember, there are two sides to every coin, so weigh in all benefits and shortcomings and then make a decision.