Digital marketers are in the same boat! Digital marketers use a variety of software solutions to increase traffic to a site, convert that traffic, and ultimately retain consumers.
When it comes to evaluating software for your marketing team, there are thousands of possibilities nowadays. And the most successful businesses use a combination of digital marketing strategies to grow their business.
We’ve organised this post by strategy to make it easier for you to locate what you’re searching for. To rapidly jump to a section, use the following links.
WiseTeam is the task and project management software we utilise. It’s an excellent tool for planning out your overall marketing strategy, finances, and breaking it down into smaller tasks and activities. It’s also beneficial for increasing productivity and organisation at work.
We have a lot of film productions going on at the same time, sometimes up to 30. We like Airtable because it allows us to tailor our project management by allowing us to edit fields, automate procedures, and share with our team, ensuring that everyone is on the same page.
We experimented with a variety of useful project management solutions, both free and premium. One appeared to do a lot of things but lacked simplicity, while others appeared to be too basic and lacking in functions. We haven’t looked back since we discovered Airtable and began using it. We’ve gotten much more structured and productive. Best of all, our clients have benefited since we now get all out videos delivered on time or earlier.
CallRail is a low-cost approach for people to measure and manage call activity from their advertising campaigns. Whether calls come in through Google Ads, their website, or even offline acts like direct mail or other print marketing, CallRail allows us to analyse, monitor, and assess these efforts in order to discover which channels are providing the best ROI.
One of the most significant advantages of CallRail is the hundreds of thousands of dollars we’ve saved by utilizing it to filter out unwanted calls from our AdWords advertising. We determined the extent of the problem with unconnected calls using CallRail’s capabilities and were able to take quick corrective action.
Hunter.io is a popular digital marketing tool among marketers. People enjoy it since they can enter in a business name and find valuable contact information, such as manager emails, on this platform. It’s an excellent way to connect with powerful people online.
Boomerang for Gmail
Boomerang allows you to delete messages from your inbox momentarily and be reminded of them later. This allows you to concentrate on the task at hand rather than being sidetracked by other items on your to-do list. You may also use this software to compose an email and schedule its delivery.
Wordable allows you to quickly publish Google Docs to WordPress. It’s a no-brainer in terms of productivity if you use WordPress and write a lot. What could be a more inefficient use of your time than uploading and formatting something you’ve already written and formatted?
Use Wordable to eliminate that step.
Slack is a company-wide social platform that manages different divisions separately. Because we have multiple divisions, we use a single platform to manage our customers. As marketers, we’ve divided up all of the necessary work into various channels. A graphic designer, for example, has a dedicated channel where he or she answers all of the essential questions about their work.
Yesware works in the background of your email provider, providing you with additional information on your recipients. As a result, you may start using the software right away and focus on your marketing objectives rather than learning the software.
In our Zoho CRM account, Yesware’s BCC email feature generates a unique email address for each team member. We pull all emails sent to our leads and contacts through the linked team member’s numerous email accounts belonging to different email clients into one place using one email address (Zoho CRM). This allows us to communicate more quickly and easily without having to switch between email accounts.
It’s a free site that lets us see the tools and plugins that a website employs. This understanding has lead us to discover new plugins that may easily improve a client’s website, and we’ve even impressed potential clients with the information we’ve obtained by reverse engineering a competitor’s website.
Ontraport unifies all inbound marketing and business operations under one roof, saving time and effort. One unique benefit Ontraport afforded businesses was the ability to simply follow up with prospects I met before to their product launch, as well as organise all the media companies they were contacting for exposure. Ontraport allowed people to send automated follow-ups and take notes on these records instead of just putting them in an Excel sheet.
It is currently one of the most popular software tools. Trello allows people to keep track of all of the projects they’re working on and move them through the various stages of completion.
It is commonly acknowledged that using AnswerThePublic.com is an excellent technique to learn about the phrases/questions that people use when conducting a Google search. AnswerThePublic is a supercharged version of Google’s auto-suggest.
It’s a free digital marketing tool that allows you to search for a topic and then displays questions that people are asking all across the web. It can assist in the creation of material that people desire to read.
Nightwatch is a next-generation SEO tracker for forward-thinking businesses and agencies focused on growth. You can investigate and evaluate your SEO performance data to learn more about your search presence. Advanced segmentation, filtering, configurable reports, advanced data visualisations, and much more are all available.
This tool allows users to quickly assess the strength of a website based on the number of links pointing to it.
When assessing a client’s website, it helps people to quickly acquire insight into the links referring to it, which aids in making strategic judgments. With link-building being such an important part of SEO, having Majestic in our toolkit makes it simple to make data-driven decisions.
It’s a search engine optimization (SEO) research and tracking tool that runs on the cloud. The programme has a clean and straightforward interface for keyword research, as well as the ability to track the rankings of your content marketing pages. It also includes a link analysis tool for sifting through relevant channels for inspiration, as well as a website auditing tool for tracking your domain authority and incoming backlinks from other websites.
It provides everything I need to generate content that is both relevant and entertaining. Our content team can use it to locate the best themes and keywords, assess our competitors’ material, verify whether our blog articles are optimized for specific queries, find relevant sites to share our content with, and even schedule and auto post our social media content.
Screaming Frog is an extremely strong web crawler that delivers an enormous amount of information about your site’s architecture, content, and metadata. It can be used to identify technical faults, click depth, and metadata analysis, among other things.
It’s simple to use and designed primarily for PPC and lead generation. If you’re hardcoding, producing varied and dynamic website pages might be difficult and creating landing pages for PPC campaigns can take too long. It’s so much easier with this drag-and-drop feature and pre-built templates!
This is a paid tool that assists a digital marketer in auditing a website, analyzing traffic, analyzing competitors in the same category/industry, analyzing competitor ads, and locating traffic-generating pages. The SEMRush keyword generator can help by generating keywords with precise purchase intent. It also aids content marketing by creating subjects based on the volume of searches for specific keywords. It includes a content generating template, as well as detailed rules on keywords to include in the content and reference sources to evaluate before creating the material. This makes content creation a breeze.
It allows you to see a website’s link profile, including competitors’ top-performing content and the keywords they’re targeting, with pinpoint accuracy. Other features include a Keywords Explorer, which allows you to identify which keywords you should include in your material, as well as a ranking system that offers a numerical rating to particular URLs and domains. The Ahrefs staff is very responsive to marketing input and constantly publishes excellent courses and articles to help you better your SEO game.
EngageBay offers a unified customer relationship management (CRM) platform integrated with marketing automation, eCommerce, and sales channels. EngageBay helps you to take control of your customer data by organizing it into one central database, giving you a 360-degree view of customers at all stages of their journey with your business.
Smart small business owners take advantage of EngageBay’s advanced segmentation capabilities and personalize messages across every touchpoint, from landing pages to email campaigns.
Moz Open Site Explorer
This technology takes care of everything for us by offering a link building analysis and guaranteeing that users may find us on a variety of sites. This tool’s main feature is that it generates an overview of the inputted URL’s inbound and outbound links. It also allows you to export all of those links as a CSV file. The CSV file contains a thorough report on the links detected for that domain, including domain authority, page authority, and whether or not the link is dofollow. When establishing the importance of the links that lead back to the domain you’re looking at, these metrics are crucial.
You can look at the generic difficulty of a term and compare it to the page authority scores of the top organic ranking results, or you can go one step further and look at the page authority scores of the top organic ranking results. It aids in determining which pages to highlight and which keywords to target. It is a comprehensive SEO tool. It can help you plan out exactly what you need to do and track your progress.
Google Data Studio
Data Studio is useful because it allows you to combine data from many datasets—Google Analytics, Search Console, Google Ads, Bing Ads, Facebook Ads, and so on.
The reports are popular with clients because they give them a clear picture of how their campaigns are performing in an easy-to-understand manner.
The use of Google Data Studio has benefited us in two significant ways. It has enabled us to not only automate, but also to centralize our PPC and SEO reporting in one place.
Google Alerts and Google Trends
Google Alerts is a simple tool for keeping up with the latest news in your niche. You can provide a predefined keyword, and you will be notified by email when new content connected to that phrase becomes available. Google Trends is another basic yet helpful tool. It can help you keep track of your niche’s trends and understand what’s hot before you start or invest in a campaign. You can also look up certain regions’ interests.
Google Forms is a free form builder we use for collecting data online, comes in.
Google Search Console & Google Analytics
These tools will show you where your traffic is coming from, how potential consumers are finding you, and how your business is performing over time. One way to use Search Console in your SEO plan is to sort terms that cause the most hits but have a ranking of 6-10 to uncover traffic opportunities. If you’re currently getting traffic from these keywords but aren’t in the top five, concentrating your efforts on enhancing the content and citations on the pages that rank for these queries will result in organic traffic increase. GSC can provide a wealth of information, and with the most recent update, webmasters now have access to data dating back 16 months.
It simultaneously monitors all of our social media sites, as well as providing post updates, review responses, and connecting with all of your customers’ networks. The software also allows us to simply share information via a plug-in that you can use to share across all of your social networking sites at the same time.
It allows us to publish at specified times on all social media platforms. My team and I built a social media calendar and used Hootsuite to follow that calendar and post at specific times throughout the day.
It is a social media management platform that delivers precise information to businesses and social media users in order to choose the best type of material to broadcast. This will help you increase your social media presence and grow a larger, more engaged audience. It contains information such as your top-performing content and the optimum times to post it. Interior design photographs posted at 7 p.m. on Mondays, for example, may be your top performers, with more likes, comments, and subsequent follows. It also allows you to track competitors and gives you detailed information about their social media accounts. As a result, you may develop a better educated social media strategy.
Buffer is a service that allows you to schedule updates on numerous social media networks (such as Facebook, Twitter, and Google+). It’s incredibly user-friendly and intuitive. It centralizes scheduling and analytics for all of my social media sites.
Tube Buddy’s channel backup is quite useful and much easier to organize than YouTube reports.
It’s a free design tool that allows you to quickly create clean and professional-looking images. To assist personalize the graphics you create, you can upload photos, icons, and your logo. It’s quite simple to use, and anyone (even those with no prior design expertise) can pick it up quickly.
It’s frequently used to create infographics and animated gifs for our website and social media posts. It’s a terrific method to create branded, attention-getting graphics that get shared on social media and shown in Google Image search.
It’s a lead generation tool that tells you who’s looking at your site and how to contact them. To use this application, you don’t need any coding skills or technical knowledge. If you’re a marketer, you’ll have access to a wealth of information, including information on which website pages your prospects are most interested in.
This marketing automation program provides detailed reporting on all of my landing sites, emails, PPC campaigns, and social media efforts. It’s used to quickly and easily develop mobile-friendly landing pages to market our white papers, ebooks, and other products.
It’s like a supercharged email search engine. Nowadays, there are a plethora of methods for locating email addresses. For free users, the monthly usage restriction is also quite liberal.
It’s a must-have for every marketing team trying to increase conversions and successfully contact their target audience via email. It also simplifies and improves marketing campaigns, as well as developing more enticing landing sites. We were able to develop a flexible email campaign with the help of the user-friendly marketing tool that was substantially more successful than our past attempts. We witnessed a 25% increase in open rates and a 5% increase in click rates after switching to MailChimp.
You may add live chat software and plugins to your website in a variety of ways. Pre-programmed responses, visitor analytics and lead scoring, real-time tracking, and a web and mobile interface where you can communicate with your website visitors are all included in Zoho’s free version. This live chat’s style and design are clean and intuitive on both the front end and back end. Another technique to keep your visitors engaged and converts them into buyers.
It’s a bulk mailing tool that we use to communicate with our customers on a regular basis. It’s simple to use and offers a lot of features for the price. Furthermore, utilizing the simple drag and drop functionality, you can effortlessly duplicate and alter a prior email campaign, saving you a lot of time and work.
This tool enables you to create nurture tracks, or groups of email responses, based on the actions visitors take on your website. It saves you a lot of time, especially if you have a lot of visitors who download eBooks, sign up for webinars or free consultations, or fill out forms on your website. You may also combine it with your CRM so that when a visitor reaches a certain point in the engagement, the visitor is transferred from marketing to sales.
Marketo is one of our marketing team’s go-to tools for two simple goals: generating leads and keeping our clients top-of-mind. It was the most cost-effective way for us to scale our automated nurturing, landing pages, and conversions.
You can use this tool to import a list of prospects and create campaigns to contact them via email and phone. It essentially supercharges the act of composing a personal email while tracking results. It offers automated capabilities that save you time while also keeping everyone you contact in the system organized. You’re still sending personalized emails, but the process is streamlined and includes reporting. Best for ABM (Account-Based Marketing) campaigns if your prospects have a common topic and you may send them similar emails.
Proof is a web-based application of this principle. Proof may create a sense of urgency and drive people to convert by providing current action notifications from other users on your site. The software is simple to set up and can help you increase conversion rates throughout your entire website.
You can create as many forms as you wish, each with its own set of fields. You can send as many leads as you wish. It syncs seamlessly with HubSpot CRM (which is also free), but it’s also simple to integrate with other CRMs or email marketing solutions. The most effective lead captures form available.
It’s a website analytics and feedback program that allows advertisers to track user behavior. By utilizing strong capabilities such as site heatmaps, screen recordings of your user, and surveys/feedback polls, the application assists you in identifying the information behind behavior. It allows me to assess the success of a website design while also allowing me to develop solutions that boost site conversion.
In addition to Google Analytics, it provides a holistic perspective of how marketing is performing.