A mindset that is built around the digital marketing world is that SEO is just correlated to Google. Yes, it’s true and no one can deny that when we talk about SEO, Google takes the biggest spotlight, but we must not forget that there are other search engines around the world too.
How Does The Amazon Search Process Run?
There are numerous factors that affect the search results of Amazon. The algorithm that assesses the search results takes into account different parameters to determine how relevant the product is that is present in the database when a user enters their search query.
These are the basic points that will help you to understand how the Amazon Search process runs: –
1. Amazon Search Result Page
When the user the search query in the search bar, the product appears on the search result page in 2 ways. One is ‘’Gallery View’’ in which up to 25 products are shown on the page and the other is ‘’List View’’ in which up to 15 products appear on the page.
2. Amazon Search Filters
The filter field is very crucial in the search process. You can find these filter fields on the left side of the search result page. The basic filter includes shipment method, seller rating, product category, etc. The algorithm is developed in a what that can understand all the features of a single product. Your search query and the signified keyword will play a significant role in the algorithm to decide if the product should appear on the search result page.
3. Amazon Sponsored Products: –
Sponsored products are a category that can be seen on your search result page. These types of products have been given priority to be seen when a person enters their search query. The basic mistake a seller makes is that they forget to optimize the Sponsored products through PPC campaigns and Seo strategies which they use to optimize the right keyword bidding strategies. You can optimize the Sponsored Products through SEO group tools to list your product on the top side of the products page.
Understanding Amazon A9 Algorithm ranking
A9 Algorithm is basically the name of Algorithm used by Amazon when they search for the product. The A9 algorithm is getting more advanced and complex day by day as now it has included variations that mean if you do a spelling mistake in your search query, the product you’re looking for will still be displayed on the result page.
A9 Algorithm is necessary so that buyers get attracted to your product, click it, and buy it eventually. In short, understanding the A9 Algorithm ranking is important for 3 things. These are as follows: –
- Visibility: – For your product to be visible, customers must find it when they enter their search query. Keyword optimization is necessary for the product to appear on the search result page.
- Relevance: – The information you provide about your product must be relevant as it will help you to increase the visibility of your product.
- Conversions. If your product is visible with all the relevant information, your conversion rate will automatically increase as the customer will buy more.
Amazon SEO: Step by Step guide to rank #1
The steps below is a complete guide that guarantees you to rank your product rankings to #1
This guide is divided into 3 main categories.
Step 1: Optimize your Amazon Product Title
The most important step to rank your product is to pick a relevant topic that includes all the details about your product. Make sure to keep the name of the product first. The perfect title in the eyes of Amazon must include the product, brand, Quantity, Material, and Color. Keyword optimization and research is the most crucial way to optimize your keyword title. While deciding your title, you should try to include the keyword which looks natural. Forcefully including more than 1 keyword in the title will make it look unattractive and unprofessional.
Step 2: Keyword Optimization and Keyword Research.
Choosing relevant backend keywords is very crucial, as this will notify the A9 Algorithm what the product is about and when to show a particular product to buyers when they enter their search query. The rules are set by Amazon to fill their backend keywords with a limit of only 50 characters. Try not to repeat any words as this will decrease your characters and try not to include quotation marks.
Step 3: Product’s Price
Product price is a performance factor and it is vital for ranking. Having a competitive price for your Product can increase the conversion rate of your product. If the price of your product is higher as compared to similar products, then you won’t be able to sell much, and it will have a negative impact on search ranking.
Step 4: Amazon Conversion Rate
Product Conversion Rate is interlinked with the price of your product and it is important for your product ranking. Identifying the conversion rate is difficult because of the lack of analytics information. To get a close idea about conversion rate, you can view your Unit Session percentage that can be found in the Detail Sales Page. If you think that the conversion rate is not good enough, you can work on other factors to rank your product or contact the buyers to buy your product.
Step 5: Amazon Reviews
Amazon Review is a performance factor that impacts the Amazon Algorithm. There is a higher chance that when you enter your search query, the product with more reviews will be ranked on the top side as compared to the product with lower reviews. The algorithm will assume that the product with more reviews will likely sell more.
Step 6: Product Images
Including a high-quality image is very important as this will attract the buyer and eventually will increase the conversion rate of the product. To enable the zoom function, you must add a picture with 1000+ pixels. If your conversion rate increases because of the high-quality image, this will have a direct impact on your product’s rankings.
Anecdotal Strategies for Product Ranking
Anecdotal Strategies for Search Engine Optimization is an unpopular area which the sellers don’t take advantage of. This area is very crucial to understand if you want to beat your competitor and rank your product to #1. Some of the ranking strategies are as follows:
- Include Seller Name
Adding seller names is crucial as it could help make the product ranking better if it included the main product keywords.
- Only add best quality Photos
Attaching a high-quality product photo is the best way to portray the first impression of your product in the eyes of the buyer. It will also help you to increase the conversion rate.
- Add Brand Name in your product listing.
Customers tend to add a brand name in their search query and if you add a brand name in your product listing, it has more chance to increase your product ranking.
- Try using the Fulfilment by Amazon option.
As per the latest trend, the products that are fulfilled by a vendor get a lower rank as compared to the products fulfilled by Amazon itself.
Applying the strategies to optimize your product will help you to increase the visibility and conversion rate which you would have never thought to pull through. Your job doesn’t end here, you need to keep your eye on your competitor’s products and keep checking if any new update regarding the Algorithm comes into existence.
If you’ve understood the steps to rank your product to #1, you are capable to become the best Amazon seller. Now you understand the meaning of the A9 Algorithm and I’m sure that you’re very well aware of how it works. If you apply these steps properly then you’ll see your product ranked on the top page.
1) What is Amazon SERP?
Amazon SERP stands for Search Engine Results page and it appears when the user enters their search query on Amazon.
2) What Do I Put in the Title?
Try to add the most relevant keywords in your title but make sure you don’t cross the 200-character limit mark.
3) How regularly does the Amazon A9 Algorithm get updated?
The Amazon A9 search algorithm doesn’t update much and even if they make any changes, you won’t get to know about it.