Top Tips of App Store Optimization (ASO) App Store Optimization(ASO) is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store? To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. 1. Understand your customer and your competition 2. Choose the right and unique app name 3. Maximize your keywords 4. Create a unique and compelling description 5. Stand out with a unique Icon 6. Include screenshots and videos 7. Localize your app listing 8. Increase traffic with outside promotion 9. Update frequently 10. Encourage ratings and feedback