SEO has become an irreplaceable part of digital marketing. All marketers aspire to have their results come up first in Google searches, and that’s almost impossible without investing any effort into your SEO. Search engine optimization is tricky and complicated, though.
That is why users often turn to third-party software solutions, which help with optimization, automation, analysis, and data gathering. While most of these tools were designed septically for SEO experts, you would be surprised to hear how some cybersecurity solutions, such as VPNs, can take your SEO to the next level. Before we proceed, let’s explain what VPNs are.
A VPN in SEO Strategy
You might ask, what is a VPN? A VPN is an abbreviation of Virtual Private Network, and it is a software solution that acts as a gateway between the user and the internet. It has a wide variety of applications, most of which are, but not exclusive to, security-related issues. VPNs work by encrypting all user traffic, making it seemingly impossible for hackers to track or intercept. This tool will ensure that all users retain their online privacy and don’t have to worry about having their activities monitored. However, VPNs can also improve one’s SEO efforts. Let’s see how.
This goes without saying – VPNs will improve your security. As an SEO expert, you know how valuable the data you collect is. It stores all sorts of information, ranging from login credentials to user data and client’s credit card details. This information is sensitive, which is why you should always amp up your security as much as possible. That’s where VPNs step in. They will ensure that all your internet communications are safe and secure. However, VPNs won’t protect you from infected file downloads, so be careful with that one.
Geo-restrictions are widely implemented by companies, governments, and other important entities. The purpose of these restrictions is to limit the visibility of certain media, such as movies, ads, websites, etc. However, these geo-restrictions can hurt your SEO because it creates a pool of missed opportunities. A VPN will help you bypass these limitations by allowing you to connect to a local server. This will allow you to expand your market, learn more about it, and penetrate it more easily.
Seeing Local Ads
This goes hand-in-hand with the previous point. You can easily access ads and other local media from anywhere in the world, thanks to VPNs. Because most top VPN providers offer dozens of server options, you can connect to one of them, and get a better overview of the local market. Ads are usually tailored to different audiences based on their preferences and location. This is great for monitoring competition, which we will go more in-depth about below, as well as improve your own SEO efforts.
Competition is an unavoidable part of every industry. However, dealing with competition successfully requires knowledge, patience, and using the correct tools. You see, when you’re using your IP address to monitor the competition, the chances are that they’ll find out and start hiding their tracks. By using a VPN, though, you will remain anonymous immediately. That will enable you to spy on the competition without having to worry about being noticed.
Remote working is becoming increasingly popular, especially during these COVID-19 times. However, working remotely can be risky because you’re using your local Wi-Fi that probably has no advanced security settings. Or, you’re perhaps going to work from abroad and use either hotel, airport, or public Wi-Fi. These connections are extremely vulnerable and prone to man-in-the-middle attacks. So, even if you are using the best screen sharing software while staying on an unprotected network, make sure to turn on your VPN.
Checking Search Queries for International Locations
Besides ads, monitoring international search queries can also be highly beneficial for your SEO strategy. By allowing you to connect to dozens of different servers, VPNs ensure that you can access all search queries from a single place. You can use VPNs to research search queries from nearly every location in the world without having to leave the comfort of your own home. Then, you can apply these findings to your strategy to boost conversions and increase engagement.
As you can see, VPNs can be of great value for your SEO strategy. While not many people would consider using security tools to improve their SEO, that doesn’t mean it can’t be helpful. In fact, using these ‘’non-SEO’’ tools to improve your SEO can give you a serious competitive advantage. And we know how important that is in the ever-evolving world of search engine optimization. So, the next time you’re devising an SEO strategy for yourself or your clients, don’t forget about VPNs and the amazing benefits that come with using it.