What is SEO? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results. SEO has two major components, On Page SEO and off page SEO. A - On Page SEO - On Page SEO refers to settings you can apply on the website so that it is optimized for search engines. The most important on Page SEO Tips are: On Page Optimization Activities Keyword Research & Analysis Competition Analysis Content Optimization Internal Linking structure Changes URL Structure Changes Site-map updating / creation Keyword URL Mapping Creation of Meta Information Title tag (LSI Based) Description tag (LSI Based) Alt tags (LSI Based) HTML Coding, Validation & Correction H1, H2 & Strong tags Canonical Issue Check Error 404 page optimization Xml Sitemap Robots.txt URL Architecture Google, Bing & YAHOO Site map Authentication B. off page SEO - Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page(SERP). The most important off-page SEO Tips are: Off Page Optimization Activities Directory Submission Social Bookmarking Blog Commenting Forum Commenting Blogpost (Blogger & Wordpress) Web 2.0 Submission Article Submission Press Release Submissions RSS feed generation and submissions Review Submissions Business Profile Creation Q & A Submissions Document Sharing Classified Ads Submission Video Submission & Promotion Photo Submission & Promotion Local Business Listing (Google, Bing @ Local Listing Sites) Social Networking Make 1 or 3 Way links