Social media has opened doors for people to meet and talk online. While many people use social media to connect with friends and family, it’s also a great way to grow your business.
Here are 9 ways to take your social media game to the next level:
1. Build a strong brand
The first step in building a strong brand and use Instagram advertising services here at First Page to make sure you have a consistent look and feel across all of your social networks. Use the same profile image and cover photo on all of your accounts, such as Twitter, Facebook, LinkedIn, YouTube and so on. This will make it easier for customers to find you across different platforms. Also, have a clear idea of your goals for using these platforms, who you want to connect with, what kinds of information and content that you want to share and how you want to interact with others.
2. Listen before you speak
Social media is a conversation — not just a place where you post information without listening or interacting with others. It’s important to connect with people on social media by listening, commenting on their posts and sharing their content when appropriate, as well as posting your own content. You should also respond quickly when someone reaches out directly through social media — such as asking questions about your business.
3. Find out where your customers are
It’s hard to build a community on a platform that no one in your target audience uses. Before you start posting content, take a look at where your customers are hanging out. Facebook, Twitter, Instagram and Pinterest are likely your best bets, but there are also other options like LinkedIn, Snapchat, and Google+.
4. Share something unique
You’ve got to give people a reason to follow you. If you’re going to share content, make it something that sets you apart from everyone else in the space.
5. Invite followers behind the scenes
People love hearing about what goes into making products and services work. Showcase this through videos, Instagram stories and other content.
6. Inform and educate rather than sell
Show followers that you’re trying to add value by creating content that helps them solve problems or learn more about an industry.
7. Follow up with comments and messages quickly.
If someone reaches out to you, respond in a timely manner — not just because it makes good business sense but also because it shows your human side and builds trust with your audience.
8. Create content that resonates with them
For some businesses (like mine), creating content can be challenging because we’re not selling a tangible product that has a visual component.
Before you post anything, think about what would resonate with your audience – is it funny? Insightful? Informative? Inspiring? Knowing the tone of your message will help you create content that resonates with your followers.
9. Diversify your content
As you know, not all of your social media fans and followers are the same. They have different interests, different needs and different preferences. One thing that works for one audience may not work for another.
That’s why it’s important to diversify your content – post different types of content across multiple platforms so there’s something for everyone. For example, Instagram is a visual platform, so posting photos or videos is usually the best way to get traction on this channel. On Twitter or Facebook, text posts can perform well too.
Don’t rely on just one type of content (like photos). Try new things and see what works! If a post doesn’t perform as well as expected, don’t worry – try something else next time!
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