Google Analytics 4

Google Tools

What is Google Analytics 4?

Google Analytics 4 (GA4) is the next generation of Google Analytics. It is a more comprehensive and privacy-focused analytics platform that collects both website and app data to better understand the customer journey. GA4 uses event-based data instead of session-based, and it includes privacy controls such as cookieless measurement, and behavioral and conversion modeling. It also offers predictive capabilities and…

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