Influencer marketing

Social Media Marketing

The Role of Social Listening in Influencer Marketing Campaigns

As the lines between marketing and authentic engagement blur, businesses are increasingly turning to influencers to weave their stories. However, the key to successful influencer campaigns lies not just in choosing the right faces but also in understanding the hearts that beat behind those screens. This is where the power of social listening comes into play – a strategic tool…

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Influencer Marketing

Influencer Marketing: Your Guide to use the Digital Arena

The world is transforming and the digital landscape is expanding just like our universe at a lightning speed. Marketing is no longer limited and effective to the dimensions of Newspaper and TV sets. The more you explore the digital arena, the more there is to gain in terms of customers and revenue. And while you are already here, let us…

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Lead Generation

10 Successful Procedures to Generate Leads for Your Business?

Lead Generation is like a dream come true for any marketer. But easily said than done, it is a very time-consuming and costly task. Studies have shown that percentage of lead generation campaigns has a failure ratio. Hence here are some successful procedures to generate leads for your business. 1. Correct data to target the correct audience Your business is…

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