Marketers can often feel overwhelmed with the amount of time and energy they put into improving their website’s ranking on search engines. However, by adopting smart strategies and approaches towards search engine optimization, marketers would find themselves seeing more results by doing less. If companies themselves lack the expertise this demands, they should consider outsourcing their SEO related work to SEO Agency Singapore.
Listed below are five ways marketers can improve their website’s ranking by adopting the right SEO strategy:
1. Marketers should publish relevant content
Marketers that believe in black hat SEO techniques, often tend to post content on topics that are “hit” or popular at a certain time simply to gain more traffic on their website. Such content often has little or nothing to do with the marketer’s website and is completely irrelevant. Such traffic is also temporary, and upon discovering the gap between the website and its content, visitors tend to lose interest and trust in such websites. Hence, if you want to increase your website’s ranking, you should publish relevant content backed by well researched focus keywords and related key words.
2. Marketers should update content regularly
Search engines and their crawlers take the quality of your website’s content very seriously. Hence in addition to putting out relevant and top-notch content, marketers should also make sure that they update that content on a regular basis. This is because you are likely to attain a higher SEO score and ranking on search engines if you do all things right for the first time, but the key here is to retain that position and hence you may need to put out new content on a weekly basis. These blog posts could be related to each other or be on new topics altogether – but keep in mind that they still need to stay relevant to your website, product/service offering and your target audience.
3. Marketers should pay attention to metadata
Metadata can be thought of as “data about other data” and when their website is getting designed, marketers should ensure that every webpage contains a space in between the head tags to insert information about metadata on a later stage. This will typically include data about the contents on your website’s page and this metadata too needs to be changed and altered over time as your website changes and your company progresses. The types of metadata you would have to deal with as a marketer include title metadata, description metadata and keyword metadata.
While you are focused on producing quality content, as a marketer you should also focus on creating relevant links. These links could be focused around internal link building or external link building. Internal link building refers to providing links in your current blogs about articles that you have written in the past. External link building refers to getting a high authority website to link to your website. Not only does this create a sense of trust within your target audience, but it also helps search engine crawlers trace back that your website is being “vouched for” by other high authority websites and hence this puts you on the spot for a higher search engine ranking.