How CTR Impacts Rankings in Google And How To Improve It

In the dynamic world of digital marketing, the relevance and influence of Click-Through Rate (CTR) on search engine rankings have been subjects of extensive discussion and analysis. As one of the most prominent metrics in online marketing, CTR represents the ratio of users who click on a specific link to the number of total users who view a page, advertisement,…

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Data Science

10 Key Ways in Which Google Utilizes Data Science

Google relies on data science as it underpins the company’s ability to innovate, optimize, and provide valuable services. With an immense amount of user-generated data at its disposal, data science enables Google to enhance its core products like search, advertising, and recommendations, delivering a more personalized and efficient experience. It’s crucial for staying competitive, improving user engagement, and tailoring its…

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