Top 7 Essential Components of a Successful Business Website
Internet is ruling the world in this 21st century. In this competitive world, running business successfully and accomplishing your business goals is a tough task. Internet can to be of a great help in achieving your business goals provided you use it the right way.
An efficient, eye catching and page perfect website which showcases your business and creates a good impression about your company to your clients has become a priority. Since more than 85% of the people check the internet for any product related information it becomes very essential to make a website which is not only perfect; but also attracts lots of network traffic.
Tips for a Successful Business Website
Want to know how to make your business website a huge success? Here are a few tips for guidance which may help you to achieve your dreams.
- Easy and Simple Navigation:
Ease of navigation is very important while designing a website. Your website may have excellent content and may be very attractive but if the customers are unable to navigate or surf your website and can’t get the desired information; than your website is a failure. And your business cannot succeed with an ineffective website.
The easier the navigation of your website, the more customers will be attracted to your site for products and purchases. Proper use of dropdown menus with subcategories linked will help customers get fast information about their searches thus enabling them to visit your site frequently. The best websites are those whose pages are just a couple of clicks away from the homepage.
- SEO ranking:
Google rankings play a pivotal role in the success of a website. There are millions of websites on the net. To make your website stand apart from the rest so that it attracts customer attention; depends on how well you understand SEO rankings.
Website Optimisation, strong CMS, qualitative content, appropriate keywords, catchy design etc. are some of the factors that give a good rank to your website. Ensure that all these factors are incorporated in your website because this search engine giant focuses on giving quality content to its customers. Every year there are SEO updates which focus on quality and relevant content of a site. Investment in content marketing companies which provide experts, ensure that your site is always ranked high in customer searches.
Installing an SSL certificate of any global brand also improves SEO ranks and ensures customers about the safety and security of the website. This certificate enables them to trust the company with their confidential information thus increasing sales.
For e.g. If they wish to purchase a product from your website, they will not hesitate to enter their credit card information or bank details because SSL certificate is installed which encrypts all information passed from browsers. If you are ready to secure your website with an SSL certificate, then there are many lower prices offers on SSL certificates, which can save you money and time. You can buy SSL Certificate from Cheap SSL Shop with a great discount on different types of SSL certificates, that can please your pocket and offers the best customer service for any SSL-related query.
- Qualitative Content & Attractive Visuals:
A strong content with attractive visuals is the key to a successful business website. High quality content helps clients to have knowledge about your business products quickly thus improving sales and adding more traffic to your site.
An accurate qualitative content creates a positive impression on the client’s mind about your company which in turn helps in business growth. It also helps gain new clients with the positive references of existing ones.
Attractive visuals create a lasting impression on the customers. Visuals are more effective than paragraphs. Attractive designs and templates of your website with appropriate visuals related to your business helps in keeping the network traffic growing.
- “About Us” & “Contact Us” – Important:
The above-mentioned pages in the heading are of utmost importance for your site success.
“About Us” page helps customers to know about the history of the company, products and services they offer, their locations and branches etc. so that they feel instantly connected with the company. This informative page creates a trustworthy environment for the customers and the more trusted they feel, the more they will come back to you. They also contribute to sales by referring other customers and thus the ladder of growth begins. To view a perfect example of the same, click here.
“Contact Us” page displays the contact information, location and email id of the company so that the client can approach the company when required. One step ahead is to add the names of the employees of the company, with their respective designations and email ids, for customer satisfactions and queries. Never forget to add both these pages in your business site.
- Social Media Integration:
Social Media platform is huge and your website will have numerous benefits if it is integrated with it. It plays an excellent role in connecting customers with their favourite brands. There are many social media platforms apart from your website which help promote your business.
According to Global Digital Report survey shows that out of 4.38 billion internet users, a whopping 3.48 billion users use social media.
To stay at the top of competition, marketers use these media channels to market their products and expand their business network. With social media integration, you can easily organise and synchronise all the platforms thus making it easily manageable. You can also keep a track on the behavioural pattern of the customers, view their feedbacks and messages which can help you to redefine your marketing strategy.
- Mobile Compatibility:
Mobility of clients viewing your site, at any place and any time does wonders. Almost all sites are compatible with computers or laptops which are mostly restricted to offices and desks. But internet usage on smartphones is increasing tremendously. Have a view at the mobile internet traffic shown in the below graph.
In 2009, mobile internet traffic was only 0.7% which has increased to 52.2% in 2018. The graph itself shows how much business websites need to think about mobile compatibility.
Responsive Web Design Services provided by web experts ensure that your website performs the best on small (mobile) as well as big (computer) screens. Thus, your single business site is visible to all your customers.
These are some of the essentials, if incorporated and taken into consideration while making your business website, will make your website a huge success. Choosing the right Web development Company, a reliable web host, strong CMS and making a user friendly and mobile friendly site with unique contents and attractive designs will make your business site top in SEO ranks and famous in Social Media. Both are the keys to a successful site.