b2b manufacturing marketing

Lead Generation

4 Big Mistakes B2B Lead Generation Websites Make (And How to Fix Them)

B2B companies live and die on lead generation. With their long sales cycles and high-value contracts, B2B businesses must keep their sales pipelines full. More and more often, B2B leads arrive through digital channels. As older, less tech-savvy workers leave the workforce, more and more purchasers and decision-makers are technically proficient gen X-ers, Millennials, and even Gen Zs. Is your…

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