Online marketing has offered up a world of possibilities. You can always use web marketing tools to promote your brand, ecommerce website designing company in Delhi, no matter how big or little your company is. However, before you begin advertising a brand, you must first establish its reliability and credibility. So that when people come across your brand, they may put their trust in you more easily.
Wikipedia is a collaborative encyclopedia on the internet. Unlike other encyclopedias, it does not employ content writers to make posts. It’s an open source site that, when used properly, can be a powerful internet marketing tool for your company or personal brand.
On Google’s search results page, Wikipedia has some great real estate. It normally appears in one of the first five positions, giving your company page an automatic SEO boost on Google. This Search Engine Optimization (SEO) service is completely free! As a result, there will be another webpage about your company at the top of Google’s search engine rankings.
This is where having a Wikipedia page may be quite beneficial to your company. Let us go over some of the advantages of having a Wikipedia page created for your company before you start wondering.
Great for B2B marketing
In today’s marketing environment, branding is critical. It influences how your customers perceive your business and its brand. Having a Wikipedia page is one of the most effective ways to positively impact your customers. Edtech that offers Wikipedia page creation service in India has a lot of expertise producing Wiki pages. They understand how to obtain approval for the page and its content.
Improves off-page SEO
Websites and companies that appear credible and reliable are always given higher weight by search engine algorithms. Having a Wiki page on your website makes it appear more relevant and trustworthy.
When it comes to online marketing, visibility is crucial. The primary goal of online marketing is to increase the visibility of your website. Your website will eventually bring in more consumers if it is visible to a larger number of internet users. Wikipedia sites are always listed high in practically every search result, as we all know. As a result, having a page on this site is a surefire approach to expose your business to new buyers.
Drives in more traffic
Online traffic has a significant impact on sales. There are several ways to increase the volume, and one of them is to create a Wikipedia page. The Wiki platform’s links can supply you with a significant volume of referral traffic. Sales will undoubtedly improve in the long run.
It adds credibility
This free online encyclopedia is well-known for its dependability and trustworthiness. We assume that everything we read on Wikipedia is correct. After all, there are thousands of volunteers who are constantly monitoring the content. The Wiki volunteers remove promotional items and inaccurate information right away. This is why so many people trust this platform. When potential customers learn that your company has a Wiki page, they are more likely to take it seriously.
So how do you get a company page on Wikipedia?
To be clear, you have very little control over the content of the Wikipedia entry. You can submit an article, but it will not be published if it does not follow their content requirements. Regrettably, the rules are straightforward yet susceptible to interpretation. Any entries will be reviewed by an independent adjudicator or editor, who will make a decision based on how well your company page meets the following primary entry criteria:
Non-promotional – Your business will not be promoted on Wikipedia. Instead of bragging points or sales pitch, you should talk about important achievements that you can verify in a matter-of-fact and objective manner.
Citations – A distinct page is recommended for articles with several independent citations. The more citations you have, the better, and at least 4 or 5 are required. Citations are used by Wikipedia to determine notability. As a result, any assertions you make in your company description should, if at all possible, be backed up by an impartial source. Both number and quality are vital. In comparison to national media sources, a citation from a local newspaper will be ignored. Citations from your own or connected websites are also ineffective because they are not deemed impartial.
Notability – The subject matter must be interesting in and of itself.