Marketing Strategy

Blogging Tips

How to Start a Blog and Why it’s Great for B2B Marketing Strategy

When businesses talk business to other businesses, that’s some serious business right there. Business-to-business (B2B) marketing strategy is one tier up from business-to-consumer (B2C) marketing, which is likely what you see every time you switch on the TV. (‘Netflix generation’ translation: this is what you see when you watch YouTube without the Premium subscription.) In B2C marketing, your target audience…

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Why You Need to Prioritize SEO in Your Marketing Strategy

Marketing is an essential aspect of any business. Earlier marketing was all about pamphlets and conventional advertisement. But now, in this digitalized era, things have changed! Online marketing through SEO has come into the limelight for its feasibility. These are efficient tactics through which one can get more traffic on their website. It increases the online exposure of websites and…

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