Top Tips of App Store Optimization (ASO)
App Store Optimization(ASO) is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?
To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.
1. Understand your customer and your competition
2. Choose the right and unique app name
3. Maximize your keywords
4. Create a unique and compelling description
5. Stand out with a unique Icon
6. Include screenshots and videos
7. Localize your app listing
8. Increase traffic with outside promotion
9. Update frequently
10. Encourage ratings and feedback