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Top 10 Tips of App Store Optimization


Top Tips of App Store Optimization (ASO)
 
App Store Optimization(ASO) is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results pageBut how does a marketer optimize for better discoverability in an app store?
To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.
 
1. Understand your customer and your competition
 
2. Choose the right and unique app name
 
3. Maximize your keywords
 
4. Create a unique and compelling description
 
5. Stand out with a unique Icon
 
6. Include screenshots and videos
 
7. Localize your app listing
 
8. Increase traffic with outside promotion
 
9. Update frequently
 
10. Encourage ratings and feedback

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