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Wednesday, October 4, 2017

Top 10 Tips of App Store Optimization

Top Tips of App Store Optimization (ASO)

App Store Optimization(ASO) is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results pageBut how does a marketer optimize for better discoverability in an app store?

To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.

1. Understand your customer and your competition

2. Choose the right and unique app name

3. Maximize your keywords

4. Create a unique and compelling description

5. Stand out with a unique Icon

6. Include screenshots and videos

7. Localize your app listing

8. Increase traffic with outside promotion

9. Update frequently

10. Encourage ratings and feedback

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