To effectively increase traffic to your website focus on referring links and Organic SEO (search engine optimization). It will not only help one gain visitors but will also help in brand recognition. However, the most important factor is to focus on User Retention. For instance, getting a link Moz and you receive 10 k incoming visitors. Good work, but in reality, there are a very few of these visitors that convert and become consistent visitors of your website. But if one focuses on retaining users, you will exceed those thousands of visits in a couple of months. By focusing on user retention, you can build a site where people will keep coming back to it.