What Is Instagram Marketing?

Instagram marketing is a sort of social media marketing that involves using Instagram to promote a brand. This social media platform assists businesses in connecting with a large audience, raising brand exposure, and increasing sales. Instagram makes it easier to keep in touch with customers and prospects. People appreciate connecting with brands through this platform — 90% of Instagram users follow at least one firm.

Types of Instagram Marketing You Should Know

Instagram marketing is not just a brilliant notion, but it’s also a practical one. There are numerous ways for a company to market its content, and with so many active users, the daily audience is rather enormous. Check out these marketing types below –

• Photo Ads
• Sponsored Ads
• Mapped – Guided ads
• Story Ads
• Video Ads
• IGTV ads
• Carousel ads

Advantages of Instagram Marketing

• Constantly Updated Marketing Features Within Ads and Stories
• Reveals In-Depth Insights About Your Audience
• Build Up User-Generated Content
• Engage with Customers Where They Spend Their Time
• Use All the Visual Marketing Features on Instagram
• Easy to Target (and Retarget) Your Audience
• More Businesses & Consumers Are Joining Every Day