The term SEO is often used while making websites and maintaining an online presence. Simplistically, SEO is the actions undertaken by a website owner or service provider that is hired by a particular client to make a particular website searchable. This means then when an individual enters a query through a particular search engine or internet browsing application then the result will include the name of the optimized website. The rank of the website is visible in its position in the result page of the search engine. The relevance of the website or online platform also becomes a factor when voice searches are done because only the most relevant searches are communicated to the user during voice searches. Location-based searches also give specific results to the users, so relevance in that field also becomes important for business owners operating within specific location. In short, multiple factors influence online presence and reputation and optimizing a site is a layered process.
The factors that influence SEO techniques
SEO cannot be defined as a set of instructions which are to be followed by each and every website for gaining popularity. There are certain factors on which the SEO techniques which are to be employed depend greatly. Some of these factors are discussed below:
The kind of website
The core theme of the website is a huge determinant when it comes to SEO techniques. For example, if it is a bookstore, then the website has to be built depending on the categories of the books present in the shop. Options for home delivery and online ordering have to be introduced. However, if it is completely a local book store that does not engage in the online purchase, then the focus area will be location-based searches for implementing SEO. In another case, if the website is designed as a travelogue, then the criteria of optimizing activities will be completely different. Therefore depending on the target audience and category of the website the optimization will be done. If a service provider is appointed for optimizing the website, then the company will definitely take the basic theme and niche of the of the website into account for developing and implementing optimizing strategies.
The content of the website
It is true that the importance of content for online sites can never be downplayed at any instance. But in some cases, new content and fresh content is getting wrongly translated. Changing old content into new is not possible. Foran informative website like news blogs new content can be formulated by documenting the happenings around the world. However, the content which is already posted can not be simply manipulated for making it new. It is virtually impossible to change website content on a regular basis.
In some cases, it is also not possible to frequently add new content. When the word ‘new’ is being used for content, it can be simply delineated as keeping the content relevant. There are instances when some topics hover around the web like wildfire. All websites are having related content on that topic get a boost during this phase. If the website of a person has content on that matter, then it is important to keep that content optimized so that search engines can scan the web page and put the result as relevant on the result page. The help of New York SEO Company can be taken for building a website fully optimized website that adheres to current SEO practices.
Link building is a well-known technique, but it is important to ensure that the outbound links are made by carefully evaluating the information and reputation of the website to which the content of one’s website is getting linked. Having links to disreputable or scam sites will bring down the reputation of one’s website. Hence link building which is definitely a part of SEO has to be done after careful evaluation. Inbound links should also come from reputable websites. The practice of interlinking two different sites with the same owner or linking one domain with another can show an increase in the number of links, but it is an archaic practice. Nowadays only genuine and reputed links from recognized websites are considered for search engine ranking.
The attention towards keywords
Keywords have become a buzz word in SEO. Website owners have gone to lengths to stuff their content with keywords. Both long tail and short tail keywords are used. Some malpractices like the repetition of keywords in content that is not visible to users have lead search engines to rank websites differently when it comes to keywords. Obviously, such malpractices are screened, and such websites fall from the grace of search engines that engage in the stuffing of keywords or cloaking. However, the relevance of researching keywords and choosing appropriate keywords for the website content is still very important. Keywords have to be used in a certain density, but it should not disrupt the natural flow of the content. The focus is being given on long tail keywords which are not that competitive but can bring a better conversion rate for the business. The intent of the keyword is also becoming very important as search engines are focusing on the intent of the keywords used for determining rankings.
The listing of the website content
Search engines provide lists for businesses and other shops. From small businesses to well-established organizations listings are important for all. While looking at optimization the website or business owner has to look at relevant listings and then insert the information related to the business firm under that relevant listing. When the listing is introduced then information has to be apt and correct so that users are not misled. If the business is wrongly claimed or not claimed then specific instructions present on the search engine help page should be followed for rectifying the mistake.
Hence, search engine optimization has to be done by carefully looking at one’s website and also at the business prospects.